Esperanza Spalding
Eight years and five albums in developing a visual voice and storytelling platforms for the multi-hyphenate artistic leader, groundbreaking bassist, singer, songwriter and composer.
Art Direction
Arts
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Esperanza Spalding, internationally recognized for her groundbreaking boundary defying work, five time Grammy award winning musician, bassist, singer, songwriter has worked closely with Macroscopic leadership on some of her most heartfelt and adventurous projects to articulate through design the variously diverse conceptual themes of each album project.
Approach
For her multidisciplinary endeavor, Songwrightsapothecarylab, we approached designing and art directing the comprehensive ecosystem for all visual components of the project as a radically unique challenge. Excavating and understanding the fundamental purpose, translating that understanding as faithfully as possible through design. Reimagining new ways to express the potency of their work, thereby provoking more meaningful, impactful and authentic creative experiences for the public.