About
We create award-winning artifacts, stories, systems, and technology that opens up what’s possible.
Macroscopic is led by three partners, each with their own deep expertise but chasing the same thing: uncovering something a client didn’t know they had. That discovery opens up a new way of understanding, and it’s one that can genuinely transform a client and the people they serve.
It doesn’t matter if it’s brand work or building platforms. We’re always looking for something real, hiding in plain sight, that changes what’s possible.
Creative practice
ContactWe address the intrinsic need for community connection, ensuring that our work resonates deeply with the evolving circumstances of the world.
Capabilities
Brand strategy and positioning
Defining what makes you distinct and how to own it in your market
Narrative and storytelling
Developing the stories that make complex ideas land and move people to act
Campaign strategy and activation
Building the strategic framework and content to get your message to the right audiences
Communications and outreach
Designing the programs and relationships that activate communities and stakeholders
Marketing strategy
Developing the positioning and approach to connect your product or brand to audiences
Ecosystem strategy
Designing the communication and messaging that facilitates connection
In a world where most brands focus on external perceptions, our creative practice takes a unique approach, delving inside organizations’ functioning to discover their essential practices, norms, and values. This process leads to a new and deeper understanding of an organization’s purpose and the internal connections available to build community.
We proceed from a perspective that is the inverse of traditional marketing and communications firms. We work from the inside out, rather than the outside in. We explore and underscore the strengths, forms of connection and system dynamics inherent to each organization. These dynamics include the way communications flow through the disparate functions and how conflicts are managed. This knowledge provides a strategic foundation for growth and sustainability.
Our methods go beyond conventional approaches, incorporating art and storytelling as powerful tools to symbolize and convey identity. Through crafting narratives and artistic expressions, we gather stories, generate art, and assist organizations in informing their communities. The outcomes go beyond traditional consulting deliverables, fostering a self-sustaining community that reflects the authentic identity of the organizations we collaborate with.
We believe in sparking meaningful change, fostering enduring connections, and shaping a future where organizations thrive.
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To achieve this, we start by carefully identifying, analyzing, and visualizing the critical characteristics of the social, technical, and economic ecosystems where our strategies will unfold.
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Our comprehensive approach encompasses the discovery of organizational identity and the creation of authentic storytelling in communications campaigns. These incorporate mediums like design strategy and film.
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Throughout this journey, we curate content and foster community connections, ensuring a holistic and effective transformation.
Technology practice
ContactWe design and build digital ecosystems, platforms and products, with both a human-centered and system-focused approach.
Capabilities
Digital experience design
Designing a spectrum of digital experiences, from product UX to interactive systems
Platform strategy and architecture
Defining what to build, how it should work, and how it fits into a larger ecosystem
Data strategy and insights design
Turning fragmented data into decision-ready intelligence
Systems and ecosystems design
Designing the infrastructure, environments, and pathways technology has to operate within
AI strategy and operations design
Identifying where AI creates leverage and designing ways capitalize on it
Innovation strategy
Finding where emerging tech and market shifts create new opportunity
Our approach enables us to design solutions for where you are headed, not where you are now. We account for the dynamic web of people, partners and systems your organization lives in. This kind of systems-thinking shouldn’t be optional, it’s a requirement.
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We design for the whole system. A product, platform, or solution doesn’t succeed in isolation.
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We stay part of your team all the way through. That’s how we see what’s coming on the horizon.
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We treat strategy and delivery as integral, integrated processes. Everyone on our team does both.
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We design for early, measurable milestones to lower risk and confirm early that we’re on the right track.