AlleyCorp
Uncovering the people and processes behind the portfolio of $1.2 Billion, with the founders, disruptors, and entrepreneurs who are redefining how innovation in business shapes our future.
Design Systems
Brand Identity
Enterprise
AlleyCorp is a leading New York Venture Capital Studio comprised of founders, operators and investors. Macroscopic worked closely with every venture leader in their enterprise to pinpoint the methodologies that make them disruptively transformative, successful in innovating for the present and future. Alleycorp’s portfolio includes some of the earliest and most iconic tech companies Incubating and investing in the development of leading innovators in many industries. With a current portfolio of $1.2 Billion, launching 6-8 companies a year and having invested in 93 companies over the past 15 years.
Macroscopic designed systems and a brand identity to make their vast impact in business clear, bringing a framework to their values, tactics, differentiators and how their incubation and innovation platforms across Social Impact, Robotics, Healthcare, Engineering and General Tech are shaping our future.
Approach
Deeply embedded with AlleyCorp’s senior leadership and founders, Macroscopic helped map and articulate the unique bottom-up process and methodology of the platform, defining the unique engines of their success. Recognising their relentless commitment to possibility, how they thrive in challenge, examining the truth in topics that sometimes have not been even thought about yet, Macroscopic tailor made expandable communication systems that reflect their extraordinary acumen capacity for innovation and precedent breaking in uncharted waters.
