Uncovering impactful identities for an evolving world.

AlleyCorp

Uncovering the people and processes behind the portfolio of $1.2 Billion, with the founders, disruptors, and entrepreneurs who are redefining how innovation in business shapes our future.

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XO Health

Macroscopic partnered with XO Health to develop both its primary client and member-user brand identities, operational frameworks, and communication systems to not only enter, but thrive, in a long-standing industry.

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Supersonic

We authored Supersonic as a tribute to a global symbol of ambition, an irresistible glimpse into the future, daring us to dream and the spirit of pushing the boundaries of our imagination.

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USC, Roski School of Art and Design

What it means to reimagine the power of today’s art school, while incorporating the venerable legacy of academic and creative excellence into a graphic system to resonate with broader audiences.

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The Voyager Golden Record

Bringing the interstellar message to Earth for the first time and sparking global enthusiasm for the endeavor. Creating the Grammy award winning Best Boxed or Special Limited Edition Package now included in the permanent collection of the V&A Museum and the Smithsonian National Air and Space Museum.

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In an ever-shifting global landscape, Macroscopic partners with clients to meet today’s challenges while unearthing and activating sustainable, community-driven futures rooted in purpose.

Macroscopic is the scale at which we see the world.

The human scale.

Featured Article

February 26th, 2025
‘Battle-hardened’ Intuitive Machines takes its next steps towards lunar economy
by Fast Company

Fast Company featured Inploration, a space-themed arts nonprofit co-authored by Macroscopic’s co-founder and Chief Creative Officer Lawrence Azerrad, in a piece on our collaboration with MIT Media Lab’s Space Exploration Initiative. Together, we created a short film for the To the Moon To Stay program, featuring insights from 55 artists, designers, and scientists.

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About Us

Strategy & Innovation-LedCreative Agency

Macroscopic partners with brands to drive meaningful innovation through collaborative strategy, organizational transformation, and impactful brand ecosystems.

Co-Founder
Lawrence
Azerrad
Chief Creative Officer
Co-Founder
Patrick
McGovern
Chief Executive Officer
Partner
Amy
McGovern
Chief Operations Officer
What Sets Macroscopic Apart

Self Driven Projects and Programming

Our team authors and develops books, programs and exhibitions that align with our mission and core values.

We believe design is a form of advocacy and we employ it to manifest positive, meaningful futures.